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Is Healthy Buddha still relevant to you?, A year-end reflection

Posted By Gautham PB on Wednesday 07th January 2026

As another year came to an end, I found myself reflecting.

With quick commerce everywhere, endless options, heavy discounts, and promises of super-fast delivery, I honestly asked myself a question.

Why are we still running Healthy Buddha?

We don’t do discounts.

We don’t promise 10-minute delivery.

We offer next day delivery. We don't do same day delivery.

We don’t try to be everything to everyone.

So are we still relevant?

Should Healthy Buddha even continue to exist?

Over the last 11 years, I have personally seen more than 20+ businesses come and go in the organic space.

Even in just the last year, two of our competitors shut down.

Recently, when one of them decided to close, I had a conversation with the founder. He wanted me to absorb some of his employees.

He said something that stayed with me. “Gautham, now it’s up to you. We don’t have the energy anymore. I’ll buy from you for my family going forward.”

That moment brought clarity.

Running an honest food business is hard.

It requires patience, restraint, and the willingness to stay the course and say no when shortcuts are available.

Food today has become something people constantly second-guess.

“Organic” is overused. Labels are confusing.

Speed and deep discounts have replaced care and accountability.

At the same time, farmers who genuinely grow clean food remain invisible.

They are underpaid and pushed into commodity pricing, while quality quietly erodes between the farm and your plate.

That is when it became clear why Healthy Buddha exists.

Healthy Buddha exists so you don’t have to second-guess your food.

We also exist to support genuine farmers, FPOs, and small businesses such as bakeries, microgreens growers, and farms like Satva Farms and Hampi Farms, by giving them a fair and dependable platform to sell their produce.

We source directly from farmers we know.

We understand how the food is grown, handle it with care, and sell only what we would feed our own families.

We choose consistency over speed.

Integrity over hype.

And when needed, we validate what we sell through independent lab testing.

And every time one of you come back, not because of a discount, but because you trust us, it reassures us that this way of doing business still matters.

So yes, we will continue to exist.

Quietly. Honestly. With conviction.

We look forward to your continued support.

Quite honestly, without it, we would not have existed for 11+ years.

Some of you have stood by us as loyal customers through all these years. A big thank you for that.

Before I sign off, I want to ask you something honestly.

In today’s world of speed and discounts, do you still find value in what we do?

Does Healthy Buddha still feel relevant to you?

If yes, what is appealing for you? I would love to know.

Warm regards,
Gautham, Founder
Healthy Buddha, Estd. 2014

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